Privacy Policy

Account information

When you create a Shop Latte account, we may collect:

• first and last name;
• email address;
• username;
• password or authentication credentials;
• ZIP code;
• marketing email preferences; and
• other information you choose to provide.

Google sign-in

You may choose to create or access your account using Google sign-in.

When you use Google sign-in, we may receive information associated with your Google account, including:

• your email address;
• your Google display name;
• your Google account identifier; and
• your Google profile image.

Location information

You may choose to create or access your account using Google sign-in.

We collect location information that you intentionally provide, such as:

• account ZIP code;
• business ZIP code;
• city and state;
• service areas;
• storefront addresses;
• pop-up locations; and
• event locations.

A Shop Latte account may be used to create and manage one or more business profiles.

When you create or manage a business profile, we may collect information such as:

• business name;
• business username and public profile URL;
• business headline or description;
• owner name;
• owner story;
• year started;
• business structure;
• business categories;
• identity and ethos selections;
• city, state, region, ZIP code, address, or service area;
• website and social media links;
• contact links;
• business logo;
• owner photo;
• business photos;
• Menu items;
• Block Posts;
• events;
• inquiry forms;
• drafts, scheduled content, archived content, and deleted content; and
• other information submitted through business-management features.

Voluntary identity and ethos information

Business owners may voluntarily select identity, ownership, community, values, or ethos labels for their businesses.

These selections are:

• optional;
• provided directly by the business owner;
• publicly displayed when selected; and
• These self-selected identity, ownership, community, values, and ethos labels are not independently verified by Shop Latte unless we expressly state otherwise. Completion of Shop Latte Identity Verification does not verify these self-selected labels.

Business content and uploaded images

We collect and store content uploaded or created through Shop Latte, including:

• logos;
• owner photos;
• business photos;
• profile information;
• Block Posts;
• Menu items;
• events;
• inquiry forms;
• drafts;
• scheduled content;
• archived content; and
• content placed in trash or pending deletion.

When you use Shop Latte, we may collect information about your activity, including:

• businesses you favorite;
• profiles, posts, Menu items, or events you view;
• inquiries you submit;
• content interactions;
• businesses you manage;
• account and business activity;
• view counts;
• favorite counts;
• inquiry counts; and
• other engagement totals.

Businesses may create customizable inquiry forms through Shop Latte.

When you submit an inquiry, we may collect:

• your first and last name;
• your account email address;
• your message;
• the inquiry form used;
• the business receiving the inquiry;
• the date and time submitted; and
• your responses to custom questions created by the business.

A business may use custom questions to request additional information, such as:

• phone number;
• dates;
• budget;
• address or location;
• project details;
• service needs;
• order information; or
• other information relevant to the business.

Inquiry submissions may be visible to:

• the user who submitted the inquiry;
• the business account receiving the inquiry; and
• authorized Shop Latte personnel when reasonably necessary for support, security, abuse prevention, legal compliance, or platform administration.

We may collect and retain information you provide when you:

• contact customer support;
• email Shop Latte;
• submit feedback;
• request account assistance;
• report a security issue;
• dispute a charge;
• request a refund;
• exercise a privacy right; or
• communicate with us for another reason.

Shop Latte uses a third-party payment provider to process:

• paid subscriptions;
• subscription renewals;
• voluntary contributions;
• refunds;
• disputes; and
• related payment activity.

We may receive and store related information, including:

• payment-provider customer identifiers;
• subscription identifiers;
• payment or transaction identifiers;
• plan information;
• contribution amount;
• payment amount;
• currency;
• payment status;
• refund status;
• dispute status;
• transaction dates; and
• limited payment details made available by the payment provider.

Business owners may choose, or may be required for certain Shop Latte features, to complete identity verification through our identity-verification provider.

Depending on the verification process, the provider may collect information from a government-issued identification document and other information necessary to verify identity. This may include your name, date of birth, document type, issuing jurisdiction or state, document images, and verification results.

Shop Latte uses verification to confirm the person associated with a business and, where applicable, to confirm the state shown on an accepted government-issued identification document.

Shop Latte does not use identity-verification information to publicly display your identification document, identification number, home address, or other underlying document information.

Shop Latte may receive limited verification information from the provider, such as whether verification succeeded, verification status, provider identifiers, and information necessary for Shop Latte's state-verification process.

Marketing communications are optional.

We collect and retain whether you have opted in to or opted out of marketing emails. We may keep unsubscribe and suppression records so that we can honor your communication choices.

When you access or use Shop Latte, we and our service providers may automatically collect information such as:

• IP address;
• browser type;
• device type;
• operating system;
• language settings;
• approximate geographic area derived from technical information;
• referring page or website;
• pages viewed;
• links or buttons clicked;
• scrolling and navigation activity;
• session dates and times;
• error and performance information;
• network information;
• cookie and similar technology identifiers; and
• information about how you interact with Shop Latte.

These technologies may be used to:

• keep you signed in;
• remember preferences;
• maintain security;
• prevent fraud or abuse;
• understand platform usage;
• measure traffic and engagement;
• identify performance issues;
• improve features and design; and
• support communications and marketing where permitted.

These services may collect information such as:

• IP address;
• device and browser information;
• approximate location;
• pages visited;
• time spent on pages;
• clicks;
• scrolling;
• navigation paths;
• traffic sources;
• errors; and
• performance information.

We may use personal information to:

• create, authenticate, and maintain accounts;
• provide and operate Shop Latte;
• personalize account dashboards;
• create and display business profiles;
• publish business content;
• provide local and national business discovery;
• allow users to favorite businesses;
• process and deliver inquiries;
• notify businesses about inquiries;
• manage subscriptions and contributions;
• process refunds and disputes;
• verify the identity of eligible business owners;
• send verification, password-reset, security, account, billing, and service communications;
• send weekly posting reminders;
• send product updates and marketing communications to users who opt in;
• calculate views, favorites, inquiry totals, and other engagement metrics;
• provide analytics to business owners;
• store drafts, scheduled content, archives, and deletion-recovery records;
• moderate uploaded images and content;
• prevent duplicate inquiry submissions and other abuse;
• enforce limits, including limits on repeated submissions;
• provide customer support;
• investigate errors, fraud, abuse, security incidents, or violations of our Terms;
• maintain the safety, integrity, and availability of Shop Latte;
• improve our services, design, performance, and communications;
• comply with legal obligations;
• establish, exercise, or defend legal rights; and
• carry out other purposes disclosed when information is collected.
• confirm state information for business verification;
• administer and display verification status or badges;
• prevent verification fraud, impersonation, and misuse; and
• determine eligibility for features that require verification.

Public information may include:

• business name;
• business username and profile URL;
• headline and description;
• owner name or owner story, when voluntarily provided;
• business categories;
• selected identity and ethos labels;
• city and state;
• optional public address;
• service areas;
• pop-up or event locations;
• website and social links;
• contact methods;
• photos and logo;
• Block Posts;
• Menu items;
• events; and
• other information the business chooses to publish.
• verification status and a Shop Latte verification badge, where applicable.

When you submit an inquiry, we provide the receiving business with the information contained in that inquiry, including your name, email address, message, and answers to custom questions.

With service providers

We may share information with companies that help us provide Shop Latte, including providers of:

• authentication;
• identity verification and fraud prevention;
• hosting;
• cloud infrastructure;
• database services;
• file and image storage;
• image delivery and optimization;
• content moderation;
• payment processing;
• email delivery;
• analytics;
• session-interaction analysis;
• performance monitoring;
• security;
• fraud and abuse prevention;
• customer support; and
• professional services.

With Google sign-in

When you connect through Google, information may be exchanged with Google as necessary to authenticate your account and maintain the connection.

With identity-verification providers: powered by Stripe

When you begin Identity Verification, information may be submitted directly to our identity-verification provider. The provider processes that information according to its own privacy practices and its agreement with Shop Latte. We may receive verification results and limited information necessary to administer Shop Latte's verification program.

For legal, safety, and enforcement purposes

We may preserve, access, or disclose information when we reasonably believe it is necessary to:

• comply with applicable law, regulation, subpoena, court order, or other valid legal process;
• respond to lawful requests from government authorities;
• protect the rights, safety, or property of Shop Latte, our users, businesses, or the public;
• detect, investigate, or prevent fraud, abuse, security threats, or illegal activity;
• enforce our Terms of Service or other agreements;
• investigate suspected violations;
• establish, exercise, or defend legal claims; or
• protect the integrity and availability of the platform.

Business transfers

If Shop Latte is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, information may be transferred as part of that transaction.

With your direction or consent

We may share information when you request, direct, or consent to the disclosure.

A business must:

• request only information reasonably related to its legitimate business needs;
• clearly communicate how it intends to use information when necessary;
• protect information from unauthorized access or misuse;
• comply with applicable privacy, consumer-protection, communications, and recordkeeping laws;
• avoid using information for unlawful discrimination, harassment, fraud, or spam; and
• delete or retain information in accordance with applicable law and legitimate business needs.

We may use an email-delivery provider to send:

• email verification;
• password-reset and security messages;
• inquiry confirmations;
• inquiry notifications;
• weekly posting reminders;
• account notices;
• billing and subscription notices;
• contribution receipts or updates;
• product announcements;
• service updates; and
• marketing newsletters.

We retain personal information for as long as reasonably necessary to:

• provide Shop Latte;
• maintain your account;
• fulfill the purposes described in this Privacy Policy;
• preserve security and prevent abuse;
• resolve disputes;
• enforce agreements;
• maintain appropriate business and financial records; and
• comply with legal obligations.

Business-profile deletion

When a business profile is placed into deletion, it may remain recoverable for 30 days.

Associated content may include:

• profile information;
• Block Posts;
• Menu items;
• events;
• photos;
• inquiry forms;
• drafts;
• scheduled content; and
• archived content.

Account deletion

Users may delete their accounts through available account settings when eligible.

Inquiry records

After an inquiry has been delivered, some records may remain available to the receiving business or may be retained where reasonably necessary for:

• platform integrity;
• security;
• abuse prevention;
• support;
• dispute resolution;
• legal compliance; or
• maintaining accurate service records.

Payment and legal records

We may retain transaction, subscription, contribution, refund, dispute, tax, accounting, and legal records for the period required or permitted by law.

Marketing suppression records

We may retain a limited record of an email address and its opt-out status to ensure that marketing preferences continue to be honored.

Backups

These measures may include:

• access controls;
• authentication protections;
• encrypted connections;
• provider security controls;
• database restrictions;
• content masking;
• automated abuse prevention;
• image moderation; and
• monitoring for errors or suspicious activity.

Depending on where you live and applicable law, you may have the right to:

• request access to personal information we hold about you;
• request correction of inaccurate information;
• request deletion of personal information;
• receive a copy of certain information;
• withdraw consent where processing is based on consent;
• opt out of marketing communications;
• manage cookies and similar technologies;
• request information about how personal information is used or disclosed;
• appeal certain decisions regarding a privacy request; and
• exercise other rights provided by applicable law.

Depending on the law and whether it applies to Shop Latte, these rights may include:

• knowing what categories of personal information are collected;
• knowing the purposes for which information is used;
• knowing the categories of recipients to whom information is disclosed;
• accessing personal information;
• correcting inaccurate information;
• deleting personal information;
• obtaining a portable copy of information;
• opting out of certain sales, sharing, targeted advertising, or profiling;
• limiting certain uses of sensitive personal information; and
• appealing a denied privacy request.

For questions, concerns, account-deletion assistance, or privacy requests, contact:

Shop Latte LLC

Email: hello@shoplatte.com .